Our Mission To promote the belief that customer satisfaction is an essential component of Humanistic  Healthcare. To provide an organized structure that advances and develops effective healthcare consumer advocacy services in health organizations and agencies. Our Vision The Wisconsin Society of Health Care Consumer Advocacy's vision is to provide its members with education, information, and networking opportunities; Encourage the development of advocacy programs in health care organizations; Disseminate information on such programs in health care organizations; Serve as a resource for consumers, payers, the community and other health care professionals on appropriate issues. The Society is organized exclusively for charitable, scientific, and educational purposes as an integral part of the American Hospital Association (Hereinafter "Association") Contact Information JoAnn Lomax WSHCA President c/o Froetert Hospital 9200 West Wisconsin Avenue Milwaukee, WI  53226 (414) 805-2882 email:  jlomax@fmlh.edu Electronic mail General Information: WSHCA Webmaster: Choice Designs Additional Links Society for Health Care Consumer Advocacy American Hospital Association